Having first requested Protected Designation of Origin (PDO) status 6 years ago, Native Shetland Wool has now secured this highly sought after accreditation from the EU.
PDO enables Native Shetland Wool to be recognised by consumers as a premium product genuinely originating from the Shetland Islands.
Native Shetland Wool is the first non-food and drink item from the UK to gain this fantastic status. It joins other products such as Native Shetland Lamb, Scotch Beef and Scottish Farmed Salmon which have already secured this accreditation.
Shetland Organics is delighted that its bid has now been made successful, especially as the demand for its exclusive product has continued to soar in recent months. People are keener than ever to buy genuine wool products which has resulted in a large rise in market prices for Shetland sheep fleece.
Dorota Rychlik, from ShetlandOrganics, said: "We could not have hoped for a better boost for our long-term determination to achieve European and worldwide recognition for the special quality of Shetland wool."
Please do not hesitate to get in touch regarding Native Shetland Wool by contacting us on 01806 522001.