A unique collaboration of local companies enables the running of the Shetland Seafood Auction. Responsible for operating the markets they also promote Shetland as the ideal place to land fish for boats fishing in the North Sea.
In keeping with the pioneering spirit they operate an online auction enabling buyers to purchase whole whitefish or any of the Shetland Finest products online at www.shetlandauction.com.
The sustainable approach of Shetland fishermen and the hard work which they have put in reducing the size of the fleet has now been officially recognised by the Marine Stewardship Council (MSC). North Sea Haddock has now been approved and we are able provide fully certified MSC Haddock and Mackerel along with other species when approved.
Line caught fishing uses the more selective fishing method of hooks on a line which have natural or artificial baits attached to them. These lines are towed behind the boat using a technique called trolling, with there being little weight to tow then this is a very fuel efficient way to fish. The lines are weighted in such a way as to lower them to the seafloor but also to keep them at a level which will not cause damage to the seabed ecology.
This allows for minimal environmental impact and ensures the quality of these sustainably caught fish. The fish are caught live and suffer minimal stress. Once the fish have been caught they are stored in ice ensuring their peak condition on arrival at the factory.
The lines have specialised hooks to avoid catching other animals while the weights attached to the lines make certain that they drop quickly to the seabed preventing seabirds being hooked or tangled. Rarely are small fish caught but if so they are returned alive immediately. There are few stock depletion problems associated with line caught fishing and there is no unwanted by-catch associated with this method.
To further enhance confidence in our products all stages of the process from boats to the markets and the processing unit are all independent audited. Strict guidelines, set out by the Shetland Seafood Quality Control (SSQC) covering all areas such as grading and handling of the fish ensure the quality of the fish is maintained.